Our #1 Goal?

To create a media platform that truly hits the spot—boosting local content and ramping up community engagement for a more connected Whatcom County.

The Problem

22% of Americans say they often or always feel lonely or socially isolated.

  • The pandemic has left many feeling more isolated, with loneliness rates climbing across all age groups. Meanwhile, the loss of over 2,100 local newspapers since 2004 has stripped communities of a critical unifying force, eroding local engagement and connectivity.

  • Our digital worlds are shaped by algorithms that cater to individual preferences, often at the expense of exposure to diverse viewpoints. This has resulted in digital echo chambers that polarize perceptions and diminish shared realities, with 64% of adults feeling these technologies divide rather than unite society.

  • As local news dwindles, civic participation suffers, voter turnout drops, and local governments operate with less oversight, which can lead to increased inefficiency and corruption. This decline erodes the foundation of informed citizenship and robust community involvement.

Our Solution

74% of community-focused platforms report increased feelings of connectedness and community involvement.

  • We are melding digital news delivery with actionable community organizing both online and offline, rekindling the communal spirit and engagement at a local level.

  • Expect more than just news. Our tools include forums for community discussions, comprehensive local event listings, and robust platforms for civic and cultural participation.

  • Leveraging social media and short-form video, we direct traffic and craft content that resonates with and engages our community, fostering a more connected local network.

  • We’re investing in local content that not only informs but actively supports and amplifies community initiatives, ensuring that essential stories are told and heard.

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How It Works

  • Community Event Coverage

    We're not just reporting the news—we're part of it. By leveraging journalism to actively promote and cover local events, we ensure that every story and event gets the spotlight it deserves, enhancing community participation and awareness.

    SEE STORIES

  • Virtual Town Halls

    Join the conversation from anywhere. We host digital forums that provide a space for community members to engage in meaningful discussions about local issues that matter. It’s your community, your voice.

    COMING SOON

  • Partnerships with Local Organizations

    Collaboration is key. We partner with NGOs, schools, and local businesses to organize and promote events and initiatives that drive positive change. Together, we’re building a stronger, more connected Whatcom County.

    LET'S CONNECT

  • Local Business Index

    Our comprehensive local business index not only highlights community events but also supports sponsor-driven initiatives. This serves as a vital resource for promoting engagement and offers businesses a platform to showcase their contributions to the community.

    DISCOVER NOW

Meet The Team Behind Your Spotlight

Joyco Digital: Award-Winning Digital Marketing and Strategy in Bellingham, WA

We're at the forefront of community engagement with The Spot—more than just digital marketers, we are architects of community connections.

Rooted in Bellingham, we leverage our expertise to fuel The Spot, a platform that unites and engages through dynamic storytelling and strategic interaction. Our approach blends local stories with digital innovation, ensuring every piece of content upholds the highest standards of integrity and engagement. This fusion not only captivates but also builds trust, establishing a credible and respected presence in the community.

Dan Joyner

Rachael Roth

Raelyn Kaplan

Dave Luten

  • Our strategies are informed by a blend of extensive local knowledge and the latest global trends, providing you with the best of both worlds.

  • We recognize the uniqueness of each client and community. Our tailored approaches are designed to meet your specific objectives and maximize local impact.

  • Our creative excellence in digital marketing and strategy has not only won us awards but also the hearts of our audience and clients.

Sponsor Benefits

Gain enhanced visibility and align your brand with positive community impact. Our sponsors enjoy prominent placement within community-driven projects, connecting them directly with engaged, local audiences and demonstrating their commitment to making a difference.